IPSOS Poll: Concern over Health Epidemic Overtakes Hacking As Top Perceived Threat among Global Citizens - Halifax
IPSOS Poll: Concern over Health Epidemic Overtakes Hacking As Top Perceived Threat among Global Citizens
November 21, 2020

Only Slim Majority (53%, +1) Confident in their Country’s Ability to Deal with Epidemic; Fewer (45%, -1) Confident in Protection from Hacking


TORONTO, ON — A recent Ipsos survey conducted in 28 countries reveals that more global citizens now perceive a health epidemic (78%, +27 points since last year) as the top threat over the next twelve months, surpassing the threat of being hacked for fraudulent or espionage purposes (74%, -1), which has been atop the list for the last number of years.

The research in its 11th year, conducted exclusively for the Halifax International Security Forum, compared eight possible threat scenarios and how real the threat of each occurring in the next 12 months is. The threat scenarios included: threat of a major health epidemic, major natural disaster, a terrorist attack, violent conflict between ethnic or minority groups, the country being involved in armed conflict abroad, nuclear or biological attack, personal and family safety and cyber-attacks or hacking.

Comparatively, the third most concerning globally is the threat of nuclear, biological and chemical attack taking place somewhere in the world, where two-thirds (67%) of people believe in its likelihood to be a real threat in the next 12 months.  Next is the threat of a major natural disaster (65%), followed by a tie between violent conflict breaking out between ethnic or minority groups in their country and personal safety and security for themselves and their family (61%, respectively). Comparatively, close to six in ten (58%) people consider a terrorist attack taking place in their country a real threat while four in ten (43%) people consider their country going into armed conflict with another nation a real threat.

Threat of Epidemic 

Despite being in the midst of a global epidemic right now, and while the threat of a an epidemic breaking out in their own country is perceived as a real threat by 78% of global citizens (up 27 points since last year), residents of some countries are much less likely than others to perceive an epidemic as a real threat. Those in Turkey (91%), Great Britain (88%), Spain (88%), the United States (87%) and Australia (87%) are most likely, while those in Saudi Arabia (62%), Sweden (63%), Poland (69%), Germany (70%) and Japan (70%) are less likely.

Threat of Hacking

Perennially atop the list of threats, being hacked has slipped to number two given the current context. Three quarters (74%) believe that being hacked for fraudulent or espionage purposes is a real threat in the next year, with residents of South Africa (89%), Turkey (84%), Australia (83%), the United States (81%), Great Britain (80%) and Colombia (80%) being most concerned about this possibility. Residents of Hungary (51%), Italy (62%), Poland (63%), the Netherlands (63%) and Japan (64%) appear considerably less concerned about hacking being a real threat in the coming year.

Confidence in government and its agencies.

While most global citizens believe the threat of epidemic of hacking is real, they are not convinced that the appropriate levels of security and protection could be provided by their own governments or agencies in response to such a threat. In fact, just 53% are confident that their government could respond effectively to a major health epidemic breaking out in their country, and with an increase of just 1 percentage point since last year, it appears that the current response to COVID-19 isn’t instilling greater degrees of confidence. Confidence is highest in India (72%), Malaysia (70%), the Netherlands (67%), Australia (66%) and Sweden (64%), and lowest in France (32%), Belgium (34%), Chile (44%), Mexico (45%), Great Britain (45%) and Peru (45%).

Confidence that governments can protect their citizens from hacking is even lower at 45% (Down 1 point since last year). While confidence is higher in countries like India (64%), Malaysia (62%), South Korea (59%), Australia (58%) and Russia (55%), it is quite low in Belgium (33%), Hungary (34%), France (35%), Mexico (36%) and Chile (37%).

The chart below outlines the eight threats tested, the proportion of global citizens who believe it presents a real threat in the next year, and the proportion who is confident that their government and its agencies can protect them or respond effectively to these threats.

Threat % Perceive a Real Threat in Next Year
(Change since last year)
% Confident Their Country Can Protect or Respond Effectively
(change since last year)
Major health epidemic in your country 78% (+27) 53% (+1)
Being hacked for fraudulent or espionage purposes 74% (-1) 45% (-1)
Nuclear/chemical attack in the world 67% (-2) 44% (-1)
Major natural disaster in your country 65% (-1) 55% (-1)
The personal safety and security for your or your family members being violated 61% (unchanged) 47% (+1)
A violent conflict breaking out between ethnic or minority groups in your country 61% (+1) 47% (-2)
Terrorist attack in your country 58% (-7) 48% (-2)
Your country entering an armed conflict with another country 43% (-5) 46% (-2)

The two areas with the biggest gaps in perceived threat and ability to protect or respond to that threat is in hacking and a health epidemic. In other words, global citizens feel nervous that their governments are prepared to tackle the two largest threats they perceive to be real in the next year.

About the Study
These are the findings of an Ipsos Global Advisor survey conducted between August 21st and September 4th, 2020. The survey instrument is conducted monthly in 28 countries around the world via the Ipsos Online Panel system. The countries reporting herein are Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, France, Great Britain, Germany, Hungary, India, Israel, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America.  For the results of the survey presented herein, an international sample of 21,104 adults aged 18-74 in the US and Canada, and age 16-74 in all other countries, were interviewed. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Chile, Colombia, Hungary, India, Israel, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey, where each have a sample approximately 500+. Weighting was then employed to balance demographics and ensure that the sample’s composition reflects that of the adult population according to the most recent country Census data, and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-3.1 percentage points for a sample of 1,000 and an estimated margin of error of +/- 4.5 percentage points 19 times out of 20 per country of what the results would have been had the entire population of adults in that country had been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.


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For more information, please contact:

Darrell Bricker
CEO, Ipsos Global Public Affairs
+1 416 324 2001

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